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Azhara
ROLE
Brand Designer
SKILLS
Brand Strategy
AUDIENCE
Young Travelers
TIMELINE
6 Weeks
Typography
TOOLS
Photoshop
Illustrator
Contribution
Using a set of paired typefaces, I collarborated with a fellow designer to conceptualize, write, design, and present a brand.
Deliverables
Brand Identity | Brand Story | Mockups | Final Presentation
Collaborator
BRIEF + OPPORTUNITY
Using our two typefaces, we had to conceptualize and write a narrative for a brand story, conduct research to inform our choices, and synthesize our findings and ideas into a cohesive brand system. This project set no limits or requirements on creativity and ideas as we had full creative freedom with this project.
THE BRAND
Case de Azhara is a luxruious hotel located on the outskirts of the city of Valencia in Spain. The hotel strives to welcome young and eager travel guests from around the world to Casa de Azhara to experience Valencia differently. Through experiences that cannot be enjoyed anywhere else in the country of Spain, Casa de Azhara offers the most exclusive stay. With its modern, sleek, minimal, timeless and eco friendly design, the hotel aims to appeal to a younger audience.
THE BRAND
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