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ROLE

Brand Designer

SKILLS

Brand Strategy

AUDIENCE

Young Adults

TIMELINE

1 Week

Tourists

TOOLS

Photoshop

Illustrator

BRIEF + OVERVIEW

Many-Cookie Co. is a conceptual bakery positioned near Glacier National Park with the ambition of becoming an iconic regional staple. The project challenged the oversaturated visual tropes of mountain-town hospitality—namely rustic wood tones, cozy cabin motifs, and traditional outdoor heritage branding. The goal was to establish a bold, unexpected brand identity that breaks regional conventions while remaining thoroughly inviting, friendly, and enticing to locals and travelers alike.

DELIVERABLES

Brand Identity | Mockups 

mcc-poster-1.jpg

SOLUTION

The visual system pivots toward high-impact modernism, anchoring the brand in a striking, cool glacier-blue palette that commands attention across every touchpoint. At the center of the identity is a circular mark that merges two distinct ideas: the crinkled texture of a cookie and the fractured line work of glacial ice formations. This "noisy" cracked-ice motif expands into a bold graphic pattern across packaging wraps, apparel, and environmental signage. Paired with clean, bold typographic lockups, the resulting identity feels refreshingly contemporary—transforming a local bakery into a memorable regional landmark.

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