North & Rift is a narrative-driven restaurant and cultural experience designed to bring together Nordic and Ethiopian traditions and cuisine. Set in Burlington, Vermont, the identity is rooted in a story of shared labor and culinary exchange, exploring food as a universal language through a visual system of earthy neutrals, natural textures, and restrained typography. At the table, the experience is centered on dialogue; tactile story cards accompany each meal, providing guests with a tangible reflection on the origin and evolution of the dish. This narrative extends beyond the restaurant walls through a "Journey Menu"—a curated selection of portable dishes tied to specific outdoor locations—encouraging guests to engage with the surrounding landscape. Complemented by a retail market of artisanal spices and artifacts, the project establishes a comprehensive brand ecosystem where design, environment, and interaction converge to transform the traditional act of dining into a moment of dialogue and memories.